In this episode we dive into the world of product and logo design with Matt Farley, Product Designer at Side Ventures. Matt shares how he evaluates whether to buy an existing website or quick-launch something new from scratch. We also get a behind-the-scenes look at the logo design process — from first sketch to final design — and tips on how to work effectively with a designer. For anyone curious about breaking into logo creation, Matt offers advice based on his own career journey. Plus, we touch on best practices for choosing the right domain hosting for your next project. Episode sponsor: Go to porkbun.com/LAVIP to get a .PRO domain for only $1 for the first year at Porkbun Connect with us at wearelatech.com/podcast and on all social @WeAreLATech and @EspreeDevora. To connect further with the Los Angeles tech community go to WeAreLATech 'Experience' Club, wearelatech.club x.com/espreedevora instagram.com/espreedevora x.com/wearelatech https://www.instagram.com/wearelatech

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Featured Guest: Matt Farley – Product Designer at Side Ventures

Topics Covered:

💡 Build vs. Buy: Matt’s process for deciding whether to acquire a small project or start from scratch

🖌️ Logo Design vs. Logo Creation: How to approach branding, and what it’s like collaborating with a designer

🚀 Getting Into Design: How Matt broke into product and logo design, and his advice for aspiring creatives

🌐 Domain Hosting Tips: What to consider when launching your next digital venture

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Episode sponsor: Go to porkbun.com/LAVIP to get a .PRO domain for only $1 for the first year at Porkbun

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Welcome to WeAreLATech's Los Angeles Tech Community Spotlight!   

“The Designer's Toolbox: Behind Logo Creation and Design with Matt Farley”

WeAreLATech Podcast is a WeAreTech.fm production.

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Host,

Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Guest,

Matt Farley

https://www.linkedin.com/in/matthew-farley-32526014

For a calendar of all LA Startup events go to, http://WeAreLATech.com

To further immerse yourself into the LA Tech community go to http://wearelatech.com/vip

Resources Mentioned:

People Mentioned:

Credits:

Short Title: Matt Farley

"Be Excellent To Each Other"

All love always,

Espree

aka "the girl who gets it done"